Google Ads · Meta Ads · LinkedIn Ads · TikTok Ads · Google Analytics · GTM · Looker Studio · HubSpot
PPC Marketing
Google, Meta, LinkedIn, TikTok.
Search campaigns
Keyword architecture, match types, and negatives tuned to high-intent queries.
Paid social
Audience, creative, and retargeting systems on Meta, LinkedIn, and TikTok.
Landing experiments
Ad-to-page alignment and A/B tests that improve conversion, not just CTR.
Tracking & attribution
Pixels, GTM, offline conversions, and CRM feedback so spend maps to pipeline.
Bid strategy
CPA, ROAS, or value-based bidding once conversion quality is trustworthy.
Weekly optimization
Structured reviews with kill/scale decisions documented for stakeholders.
Performance media across Google, Meta, LinkedIn, and TikTok.
Audience segmentation, conversion tracking, landing experiments, and bid strategy — managed with transparent reporting tied to business outcomes. Every week has a decision log, not just a spend chart.
Auction hygiene rules
Non-negotiables before we scale bids.
- RULE 01
High CPC with low conversion rates
- RULE 02
Landing pages misaligned with ad intent
- RULE 03
No structured creative testing loop
- RULE 04
Query reports full of wasted spend
- RULE 05
Attribution gaps between ads and CRM
- RULE 06
Budgets scaled before unit economics are proven
Related · Growth & Marketing
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